Engaging, fun and social content can help increase the readership of an internal newsletter, but don’t lose sight of your communications objectives. There’s more to a newsletter than “Brides, Babies and Birthdays”.

So what are typical objectives of an internal newsletter?

In general, the objectives of an internal newsletter are similar to those of any internal communications channel; reach, readership /cut-through for important messages, reader engagement and influencing attitudes and behaviors.

Breaking down silos. Employee newsletters can also be a good way to break down silos within an organization by allowing you to share the activities and news from one division across the wider organization.

Reducing email overload. Internal newsletters provide the means to aggregate mass email messages and reduce email overload for employees. The newsletter can contain notices such as; planned IT outages, marketing updates, hr announcements and so on that would otherwise fill up inboxes as separate emails arriving at different times.

Reinforcing other communications. Appropriate newsletter articles can serve to reinforce and promote information and messages in other communications channels such as the intranet.

Element of successful employee newsletters

Successful employee newsletters typically have engaging, fun and social content balanced with relevant business news and insights.

Think about the busy reader. Articles should be presented to the reader as concise summaries or teasers which, if appropriate, allow employees to navigate to more detailed content (within the newsletter, on the intranet or elsewhere).

Search functionality allowing employees to find articles from the current or past editions.

Engaging internal newsletter ideas

A casual tone is usually appropriate for a staff newsletter. Plus regular features and interactivity in the form of reader feedback, quizzes and surveys, and if possible, user generated content, can encourage readership.

Internal newsletters ideas – business related content

  • Organizational changes and other important news
  • Product updates and developments
  • Innovation in the industry
  • Competitor updates
  • Updates on current initiatives within the business
  • “Did you know?” from subject matter experts
  • “House keeping” updates such as; use of meeting rooms, car parks etc
  • Information on benefit plans and wellness programs
  • Latest survey results
  • Summary of key internal staff vacancies
  • Updates and news. E.g. what’s new on the intranet, performance updates, IT and systems updates etc.

The newsletter can also feature a regular message from the CEO and/or leadership team

This means that employees don’t have to visit his or her intranet page or blog separately (but they might click through to it from a link in the newsletter article).

Even bad news can be appropriate for an staff newsletter. There is little point hiding or sugar coating bad news as it damages the credibility of an organization and can create fear and insecurity for employees. Sometimes bad news, when spoken about honestly and openly in a newsletter article can compel staff to get behind and support an organization.

Internal newsletters ideas – fun / non business content

To increase readership and engagement, an employee newsletter should contain fun and engaging content as well as business content. Here are some ideas for engaging internal newsletter content:

  • Competitions / announcing competition winners
  • Staff special offers such as discounted gym membership, restaurant offers etc.
  • Promoting fun events such as loud shirt day etc.
  • “Overheard / on the grapevine” articles
  • Health column – how to tips
  • Promotion and reviews of staff social events
  • Themed articles to coincide with events in the wider community such as; earth hour / non smoking day/ charity events etc
  • Humor – Funny signs, typos, memories, license plates – run competitions

Fun content can support business objectives too, for example, stories about how staff are demonstrating the new brand values or working with new systems.

Internal newsletter ideas – ways to involve and engage employees

When employees become actively involved with their newsletter they are typically more likely to read what they and their peers have contributed. Open up the newsletter as much as possible to employee involvement

Here are some ways that you can involve employees in the internal newsletter:

  • Run a competition to name the newsletter
  • Reader feedback on articles / letters to the editor
  • Survey staff results covered in the newsletter
  • “Day in the life” of / “interview with” featured employee(s)
  • Welcome new hires to the business and farewell those leaving
  • Roving reporter / man on the street – e.g. “if you could be a superhero who would you be?”
  • Quizzes with small prizes such as movie tickets and restaurant vouchers
  • Achievement, employee recognition, congratulations, kudos – this is even better if submitted by employees e.g. a “thank a colleague” section

If possible, implement a way for employees to submit newsletter articles themselves.

Some internal newsletter formats allow employees to submit articles directly into defined category headings (with or without editorial approval). These formats can dramatically reduce the effort required to produce an internal newsletter. Internal Communicators are busy folk who often have to drop everything at a moment’s notice. With user generated internal newsletter content, the newsletter effectively ‘writes itself’ with little management resource or effort.

Internal newsletter ideas – Creative delivery

After all your hard work, an internal newsletter may still end up buried and unread in an employee’s inbox. Be creative about how it is delivered. Here are some ideas:

  • A screensaver promoting the latest edition allowing employees to click the screensaver to read the actual newsletter (yes it can be done)
  • Latest edition notifications or scrolling headlines on the employees desktop

Monitor readership and evolve your internal newsletter

Article readership is a great way to establish what types of content work (and what doesn’t) for your internal newsletter. Monitor readership, survey readers and continuously improve your newsletter until you have a great internal communications and engagement tool.

Source by Sarah Perry

Leave a Comment

Your email address will not be published.

You may also like




World economies have recognized Information Technology as an effective tool in catalyzing the economic activity in efficient governance and in developing human resource. They have made significant investments in it and successfully integrated it with the development process, thereby reaping the benefits to their society. In India also, these developments have impacted the industrial, education, service and Government sectors and their influence on various applications is increasingly being felt of


As the era of digital economy is evolving, the concept of governance has assumed significant importance. The e-Governance has consequently become an accepted methodology involving the use of Information Technology in improving transparency, providing information speedily to all citizens, improving administration efficiency and improving public services such as transportation, power, health, water, security and municipal services.

India has been harnessing the benefits provided by the Information & Communication

Technologies to provide integrated governance, reach to the citizens faster,provide efficient services and citizen…

Read More

5 Basics To Protect Your Health During A Pandemic

This year, 2020, will be remembered, unfortunately, as the year of this horrific pandemic, which has seen over 50 million worldwide cases, and over 10 million cases in the United States, as well as about a million deaths, throughout the world, and nearly 250, 000 fatalities, in this nation. Some articulate, a variety of inane concepts, and theories, including, herd immunity, pandemic – fatigue, or, it will all go away, by itself, etc, but, if we wish, to address this virus, and begin to reduce the public health risks, we need to take personal responsibility, to protect our health, and well – being, during a pandemic. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 basic steps, to achieve this.

1. Wear a mask: Why has wearing a mask, become a political discussion? Nearly, every public health expert, states, if, everyone, simply wore…

Read More

Introducing Mauritius

One captivating island that is not yet discovered by a lot of people is Mauritius Island. Although not as popular as the other islands in the world, Mauritius has its own promise of enchantment you would not want to miss.

Mauritius is an island in the Indian Ocean. It is located off the coast of Africa and lies east of Madagascar. Long before it was named after Prince Maurice, who was the Prince of Orange and Count of Nassau, it were the Arab traders who set foot on this island back in the 10th century. However, it was the culture of the Dutch that made great influence on the island when they used it as a supply base. When the Dutch decided to desert the island, the French came. Then the British got hold of the island through the Treaty of Paris before they finally became independent in 1968.

Due to…

Read More

Ten Steps to Improve Hospitality Communication

You’re celebrating your anniversary at a nice restaurant, you order your favorite meal, it’s going to be a wonderful night… but the waiter is in a bad mood, the order is late, and the food is not what you wanted, you can hear an argument in the kitchen… You won’t be going to that restaurant again, and you’ll tell all your friends too.

Bad communication is bad news anywhere, and in the hospitality industry in particular. So how can we prevent Hospitality communication calamities?

1. Have well-trained staff. If you can’t hire well trained staff, find people who are keen workers and willing to learn, and train them yourself. In fact, some employers prefer to train their own staff, rather than re-train experienced staff to meet their standards. Well trained staff is the key to providing professional service.

2. Hospitality is all about service; stress that to your staff. Hospitality staff often…

Read More

Perth International Airport

Hire Car At Your Fingertip

Perth International Airport Background

The 4th busiest airport in Australia, Perth international airport is situated just outside Perth in Australia. It has three terminals – an international terminal (T1) and two domestic terminals (T2&T3). The building of the international terminal is located 17km from Central Perth and the two domestic terminals about 12 km from the main district of the city.

Perth City

Perth is the capital of Western Australia, which is Australia’s largest state. Interestingly, Perth is geographically closer to East Timor and Jakarta, Indonesia, than to Sydney, Melbourne, and Brisbane.

Perth is nestled in the Swan river, which flows back to the Indian ocean. Perth has the most captivating beaches in Australia.

Tourists’ Itch

As you land in one of the three airport terminals, we can understand the tourist(s) itch you must be having on your feet to explore and get a feel of this beautiful Australian city. You…

Read More

How to Become a Journalist

Journalism is a very competitive field and one of the most exciting as well. If you love to gather interesting information, analyzing and reporting them and disseminating them to the general public, then a journalism career is for you. Journalism jobs in London are in demand as media companies and publishing houses are always on the lookout for fresh journalists.

Journalism jobs vary but the most popular include working in a newspaper or broadcasting station. Entry level positions for fresh graduates are available in these job sectors. Once you’ve gained experience or had taken advance courses in journalism, you can land better jobs as a reporter, commentator, sports and weathercaster, and anchor. Others become news writers, columnists, and correspondents.

Educational Requirements

Journalists must possess exemplary knowledge and skills in the English language. They have to be proficient in both written and oral communication. As such, they must have a degree in English…

Read More

Seychelles Vacation – The Best Time For Your Travel to Seychelles

When is the best time for a holiday in Seychelles? This is a question I get asked very often. And the answer really is an issue that has nothing to do with Seychelles at all. First, I must say, for a vacation in Seychelles there is no “best time” of year. It is pleasant 365 days in these islands. So…

Right now with prices being low, not cheap but definitely more affordable if you’re on a budget, now is a very good time for that Seychelles holiday. But before you rush off to buy a ticket to Seychelles today I would suggest you plan well and you keep yourself informed of special offers, especially during the off-season.

Why the off-season? It is because that might be the very best time for your own holiday depending on your situation. Knowing all that will ensure the very best holiday in Seychelles for you….

Read More

Discover the Beauty of Dominica by Planning a Vacation

A proper plan is necessary for almost anything. Even if you want to lead a successful and happy life you need to plan it properly. Similarly of you want to go for a vacation you need to plan it in the best possible way. Planning can sometimes seem to be a bit tough because there are so many things to consider.

When you plan for a vacation the first thing that you need to do is plan your budget. You need to find out how much you will be able to spend and depending on that you need to take the other decisions. You must always remember that some places are more costly than the others. If you are looking forward to spend some time on a wonderful beach then you can think about choosing Dominica. The Dominican islands are also called the nature islands because of the natural beauty…

Read More