How would you develop a unique experience for the customer through intimate products? The target market for apparel products can offer interesting insights. Do you think women should buy clothes for their spouses or boyfriends or vice versa? The evolution of the changing mindset can bring about developing trends and dimensions for the product personality. For instance a spouse may order a surprise birthday gift for wife from an online fashion store. This change in attitude is what is helping the online apparel market to introduce fresh strategies to entertain the psychological needs of the customer segment in a consistent way.
Developing intimate products is serious business and the buyer looks for seduction, style and uniqueness in the product. At the same time the buyer would look for sophisticated, chic or elegant products that fall within the intimate product category. Intimate products rely on fatal attraction. The product will not become a success if the customer does not fall in love with it. Since many fashion related intimate products are close substitutes, the fashion retailer must respond to the changing perception of the target audience. This entails responding instantly with new designs, improving the choice of fabrics and bundling the brand to sell the products to various customer segments.
Experts believe that the margins are getting tighter for online fashion retailers. As the customer awareness towards intimate products increases the level of anticipation also elevates. Therefore in order to fulfill the needs of the customer the fashion retailer must have the capacity to acknowledge it first. Poor planning can cost the business and all human senses must be taken into consideration when designing intimate products. The success is not connected to excess; it is about balancing the indulgence level for the customer to generate a memorable experience with the brand.
Lingerie has formulated customer focused products for the customers. The range of exotic and stylish designs of bras, briefs, nightwear, camisoles and the entire set is on display. The customer can sort the items by size, color and style. The products are designed keeping into consideration the different body types of the women. This logic is critically important in expanding the attractiveness proposition of the offer as well as well as offering a smooth sail through the catalogued products. In order to develop new competencies the fashion retailer also recommends the latest trends that are hit with the buyers. This aid in narrowing down choices and expand the possibilities for the buyer.
Emotion is on sale at Lingerie. The buyer can simultaneously come across different styles in the form of mystery, simplicity, sophistication and class. The different faces of the products are promoted in the catalogue. Since the lingerie products are market driven, the price range is very reasonable for the customers. This indulges the customer with the offer. The designs are self expressive and add richness to the customer choices. It is important to understand that the discussed product category is worn by the customer to realize the functional benefits. The element of appeal is not taken out even if the product is not visible to other people. The different type of product extensions that the fashion retailer offers to the target audience is a testimony that solving the desirability aspect of the user is of significance. The offered product is aimed at the personality of the women rather than only providing mainstream benefits of using the product.
